Everyone needs to have a digital strategy. The easy way in was to outsource what you were doing, but then many learned the lack of data came with it. This playbook will discuss what you should consider to take ownership back and how you can own your relationships and use your data to grow your business.
We worked with Grocery Dive to create this helpful and informative content for Grocers about what their next level digital strategy could and should look like. We outline 3 main steps to owning your digital strategy and customer relationships that will unlock grocery growth. The principles we talk about are:
- Decide how much of the process you want to own – this is becoming an important question to answer
- Engineer a timely, seamless transition for your customer data and relationships
- Understand and act on you customer data to build loyalty – the more you can
This document will explore the necessary steps involved with helping you accomplish the above pieces. It also talks about how important it is to own your process, data and customer versus using a fully outsourced solution that will take that ownership away from you (such as Instacart or Shipt).