When you partner with stor.ai, it’s about more than just the tech – you get a team of experts working behind the scenes to help your team maximize the digital marketplace.
Our Team
Our team has years of experience helping retailers successfully navigate competitive marketplaces, especially from eCommerce and digital angles. Each of us is here to help, serve, and evolve with you. We are dedicated to helping in any way we can and to constantly improving our platform to enable your growth and change and adapt as the digital marketplace also evolves.
We operate under the core values of:
We have mirrored many of Zappos core values, and want to pay tribute to the man behind them, Mr. Tony Hsieh, may he rest in peace.
Meet Our Leadership
Mayer Gniwisch
Chairman
- Mayer was the Founder of Ice.com and Diamond.com, one of the first successful e-commerce companies.
- Mayer is an investor and Board Member in many startups.
- Mayer is also a partner in Olive Tree Ventures.
Orlee Tal
CEO
- 20 years at innovative Israeli start-ups: Retalix, modu, Primesense.
- Lectures and mentors at IDC & Google.
- Co-founder at Sizer, a body measuring technology.
Morris Azulay
CFO
- 20 years at innovative start-ups.
- Involved in full life cycle from seed through rapid growth and exits.
- Led funding rounds, effective strategist, expertise in M&A Transactions.
Gilad Globen
CTO
- Proven track record as CTO and VP R&D in both startups and public companies.
- 20+ years of development and IT, specializing in real-time financial trade and grocery e-commerce.
Yaron Azachi
COO – Israel
- 20 years of experience in the retail industry, with wide experience in C-Store and Fuel market
- Experience working in large SW companies: Retalix, NCR
- Experience in managing large global Professional Service organizations
Mendel Gniwisch
EVP BizDev
- 8+ years of extensive experience in Business Development for startups.
- Held VP Biz Dev and VP Retail Development at Lionparts and Impax Media, respectively.
- Brought new partners, developed new countries of operation as well as retailer and advertising networks.
Irit Fridlis Weinstein
VP Strategy
- Business technology manager with over 15 years focuses on market-leading digital commerce.
- Lead the digital transformation efforts of Israel’s leading retailer Shufersal, seeing its e-business grow from 1.3% to over 20% of total revenue.
- Lead strategic growth initiatives incorporating business and systems perspective.
Niv Katz
VP Product
- 20 Years of UX/UI product management.
- Held executive positions at many successful startups.
- Google campus Mentor.
Eli Yehezkel
VP of Operations – U.S.
- 8+ years of experience in the grocery industry.
- Head of operations at largest Kosher grocery store chain in the US.
Jim Barry
Director Of Marketing
- 20+ years of marketing experience for various companies from startup to Fortune 500
- Proven track record helping companies with digital transformation
- Digital thought leader with entrepreneurial experience
- eCommerce and conversion expert through agile processes, in-depth data analysis and willingness to try new things
Jessica Israel-Hernandez
VP of Sales
- Over 15 years of strategic experience in sales, marketing, customer success, and channel
- Experience in initiating and driving early commercial success and scaling sales teams for hyper-growth
- Focused on creating innovative strategies to launch and grow successful sales organizations and driving a collaborative, positive and inclusive culture across organizations
