Our Team

When you partner with stor.ai, it’s about more than just the tech – you get a team of experts working behind the scenes to help your team maximize the digital marketplace.

Our team has years of experience helping retailers successfully navigate competitive marketplaces, especially from eCommerce and digital angles. Each of us is here to help, serve, and evolve with you. We are dedicated to helping in any way we can and to constantly improving our platform to enable your growth and change and adapt as the digital marketplace also evolves.

We operate under the core values of:

  • Deliver WOW Through Solutions and Service
  • Embrace and Drive Change
  • Working Together – Reaching our common goals
  • Absolute Execution – Strive for excellence. Execute and Deliver
  • Be Humble
  • Be Adventurous, Creative, and Open-Minded
  • Pursue Growth and Learning
  • Build Open and Honest Relationships
  • Build a Fun Team and Family Spirit
  • Be a Thought Leader in Our Industry

We have mirrored many of Zappos core values, and want to pay tribute to the man behind them, Mr. Tony Hsieh, may he rest in peace.

Meet Our Leadership

Mayer Gniwisch

Chairman
  • Mayer was the Founder of Ice.com and Diamond.com, one of the first successful e-commerce companies.
  • Mayer is an investor and Board Member in many startups.
  • Mayer is also a partner in Olive Tree Ventures.
Mayer Gniwisch LinkedIn

Orlee Tal

CEO
  • 20 years at innovative Israeli start-ups: Retalix, modu, Primesense.
  • Lectures and mentors at IDC & Google.
  • Co-founder at Sizer, a body measuring technology.
Orlee Tal - LinkedIn

Morris Azulay

CFO
  • 20 years at innovative start-ups.
  • Involved in full life cycle from seed through rapid growth and exits.
  • Led funding rounds, effective strategist, expertise in M&A Transactions.
Morris Azulay - LinkedIn

Gilad Globen

CTO
  • Proven track record as CTO and VP R&D in both startups and public companies.
  • 20+ years of development and IT, specializing in real-time financial trade and grocery e-commerce.
Gilad Globen Linked In
Yaron Azachi

Yaron Azachi

COO – Israel

  • 20 years of experience in the retail industry, with wide experience in C-Store and Fuel market
  • Experience working in large SW companies: Retalix, NCR
  • Experience in managing large global Professional Service organizations
Yaron Azachi - LinkedIn

Mendel Gniwisch

EVP BD
  • 8+ years of extensive experience in Business Development for startups.
  • Held VP Biz Dev and VP Retail Development at Lionparts and Impax Media, respectively.
  • Brought new partners, developed new countries of operation as well as retailer and advertising networks.
Mendel Gniwisch - LinkedIn

Irit Fridlis Weinstein

VP Strategy
  • Business technology manager with over 15 years focuses on market-leading digital commerce.
  • Lead the digital transformation efforts of Israel’s leading retailer Shufersal, seeing its e-business grow from 1.3% to over 20% of total revenue.
  • Lead strategic growth initiatives incorporating business and systems perspective.
Irit Fridlis Weinstein - LinkedIn

Niv Katz

VP Product
  • 20 Years of UX/UI product management.
  • Held executive positions at many successful startups.
  • Google campus Mentor.
Niv Katz - LinkedIn

Eli Yehezkel

VP of Operations – U.S.
  • 8+ years of experience in the grocery industry.
  • Head of operations at largest Kosher grocery store chain in the US.
Eli Yeheskel - LinkedIn

Jim Barry

Director Of Marketing

  • 20+ years of marketing experience for various companies from startup to Fortune 500
  • Proven track record helping companies with digital transformation
  • Digital thought leader with entrepreneurial experience
  • eCommerce and conversion expert through agile processes, in-depth data analysis and willingness to try new things
Jim Barry - LinkedIn