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What is Customer First Commerce?

There is a lot of pressure on grocers because of how much your customer needs and expectations have been changing, especially over the past 12 months. The digital and physical worlds of shopping are fusing together creating the need to meet customers where they are with online, mobile, digital, curbside pickup and delivery. This requires a more enhanced approach to serving your customers and what you need to do to service them the way they want and need. Implementing these upgrades efficiently and effectively are where we know a lot of grocers are struggling and we can help.

Customer First Commerce

Most of you probably have eCommerce going in some way but does it offer the ability for you to maximize your customer engagement through online, mobile, in-store, pickup and delivery? Does it allow you ownership of your customer relationships, brand, and data through all of those customer touch points?

We have a platform built for customer-first commerce!  It enables a customer-oriented shopping experience  with enhancements such as:​

  • Shoppable recipes and how-to videos with a click of a button
  • Shopping – including promotions, substitutions and merchandizing based on their diet type
  • Artificial Intelligence driven upsell opportunities utilizing past shopping habits and items
  • Frictionless shopping making fulfillment easy and profitable

Some of you may be just starting down the path of your digital transformation. Some of you may already be addressing these changing needs with solutions that eat heavily into profit margins.

Whatever your situation, wherever you are with your transformation, we can help you figure out the best path forward based on your current situation and your goals.

We can talk with you at a convenient time about what this means conceptually and to your organization.  You can email us or fill out our contact form to get the conversation started.

Increase your customer loyalty and give them an experience that separates you from your competition.​ We look forward to connecting soon!

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What’s Helping Grocery Retailers Most During the COVID-19 Crisis?

During the current global pandemic, CPGs, grocery stores, and supermarkets are playing a vital role in our societies. From truck drivers and logistics staff to those serving customers, their employees have been thrust into the frontlines and are doing a heroic job. We salute them all.

At the same time, grocery businesses are experiencing a huge boom in revenues, as they continue to provide food and essential supplies to people – both from their “bricks and mortar” stores and online channels. As millions of people shelter at home, grocery stores with e-commerce channels are proving their weight in gold – now more than ever. For many, online grocery ordering and door-to-door delivery is not just a convenience, it is a matter of survival. This is true for vulnerable populations like seniors and people in quarantine, but also healthcare workers and other essential workers working round the clock.

At Self Point, our mission is to empower grocery stores, both in-store and online. We are busy partnering with supermarkets and grocery retailers to get their e-commerce operations up and running in a matter of days. Thanks to our end-to-end AI-powered platform, we enable businesses to seamlessly integrate all aspects needed for their online grocery operation – Branded Website, Customer Service, Order Fulfillment, Automated Warehouses, Delivery Solutions, and more. (FKY Self Point) also boosts efficiency by 50%+, with Specialized AI, Pickup and Delivery Software, Robotic Micro-Fulfillment, Best-in-Class Multi-Order Picking, and Advanced User Experience for an End-to-End Digital Commerce Solution.

The increase in interest we’ve seen from grocers since the start of the pandemic has been staggering. To give you a sense of the scale of what we’re seeing, over the course of 2019, we demoed our solution to an average of eight merchants per month, with an average of three new groceries onboarded to our platform, per month. Since the start of the pandemic, we’ve been delivering 100 demos per month, and we’ve onboarded 23 groceries per month.

Perhaps even more telling is the increase in business that merchants using our ecommerce platform are experiencing. Since the coronavirus crisis began in earnest in March 2020, Self Point-powered online groceries have seen 286% year-over-year growth in transaction volume.

Almost overnight over 150 grocery businesses have started offering their customers an e-commerce option. This is enabling enterprising grocery store chains and supermarkets to capitalize on the growing demand for online grocery services, while also helping them reduce in-store staff’s exposure to the health risks of the coronavirus.

What has enabled them to make this transition so speedily and seamlessly? The answer is Self Point’s quick-to-deploy platform. By using our best-in-class End-to-End Digital Commerce Solution, with our top global POS and fulfillment partners, dozens of grocery retailers have gone digital – receiving online orders and relieving their frontline employees. Success has been quick in coming too, with many online stores registering a 300% increase in traffic and profits virtually overnight.

Today, enabling consumers to shop for grocery supplies from the safety of their homes has never been more critical, and we are proud to play our part in helping grocery retailers to keep us all safely supplied during the crisis. When life returns to normal, we will continue to help our customers create even better shopping experiences for their customers.

If you operate a grocery or supermarket chain in Israel or the United States and wish to grow your sales with an End-to-End Digital Commerce Solution, contact for a demo.



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Bodegas adopts delivery robots

A side-effect of the ongoing pandemic is a light speed shift in how mom & pops are adopting cloud-based technology and even robots.

Delivery Robots

Big grocery chains are booming, and a large part of that is expanded rollout of delivery and online ordering. So how are small grocers staying alive during COVID-19?

A whopping 50% of consumers are now shopping online, which means local grocers, often competing in the same markets for the same customers as big chains, have had to reinvent their services. But developers and service-providers are easing the transition for local grocers, and a growing set of early adopters are now benefiting from robust and easy-to-implement as-a-service tools that extend the same kinds of online shopping and even robotic delivery options being developed by big chains to mom & pops, allowing them to sidestep steep service charges associated with third-party delivery apps. Don’t be surprised if the quaint market down the street soon has its own cloud-based inventory management, ordering, and robotic delivery suite.


The sector is growing and evolving quickly. Two players in the local end-to-end digital commerce game, Self Point, an inventory management and online ordering platform, and Tortoise, which makes teleoperated delivery carts for local delivery, recently announced a partnership to try and corner the local grocery market with contactless door-to-door delivery. It’s stunning to think that capability is now available to small grocers, who in many markets may actually succeed in outpacing big chains with online grocery offerings.

“We are thrilled to be able to serve our community in an innovative way using the Self Point and Tortoises’ solution,” says Mordi lalehzari, co-founder of Kosher Express. “The pandemic propelled us to move online and with the help of this unique offering, we efficiently rendered and executed an end-to-end solution that begins with placing an order online, continues with seamless fulfillment and ends with automated same-day delivery. We are thrilled to be able to provide our customers a simple and contactless shopping experience.”

Using Self Point’s platform, grocers build and manage their own catalogue of inventory and leverage advanced fulfilment methods online within hours. Grocers can then expand their offering to include Tortoises’ teleoperated electric delivery cart, which is remote-controlled can carry over 100 lbs. of goods in modular containers. The cart has a range of 3 miles at a max speed of 7MPH. Like other robotic delivery suites, such as Starship’s parcel and food delivery robot, the container is unlocked upon arrival and the customer and the store are notified of the completed delivery.

“We are excited to enter into this collaboration with Self Point. Their advanced solution pairs perfectly with our remote-controlled carts as we share a common goal–to ensure grocers maintain control of their brand identity and customer loyalty,” says Dmitry Shevelenko, Co-Founder & President of Tortoise. “Self Point’s platform enables us to reach many local grocers, and we are thrilled to offer a safe, affordable and truly innovative way for people to receive their groceries. Together we guarantee that every touch point, from order to delivery, delights their consumers.”

We expect to see more point of sale and inventory management solutions merging or partnering with robotics developers as autonomous home delivery begins to take off in urban markets.

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Local Israeli Supermarket Chain Realizes Market Resilience

Helping a local Israeli supermarket chain achieve market resilience with a scalable online grocery solution

Keshet Teamim operates a network of 17 large neighborhood grocery stores in Central Israel. For more than 12 years Keshet Teamim has provided its customers with a wide range of fresh, high-quality food products with an international flavor, matched by a cosmopolitan in-store shopping experience.

The ability to offer customers the convenience of buying online was key to staying competitive, growing its bases, and keeping existing customers loyal. Having made various attempts to “go online” in the past, Keshet Teamim worried that doing this independently would be expensive and slow. As a smaller business in a competitive field, their dream solution would provide fast time to market and a quick return on investment. Ideally, too, it would require relatively low CAPEX and OPEX and allow the business resources to stay focused on its core business: serving its customers.

Faced with this “shopping list”, Keshet Teamim turned to who was more than capable of delivering the goods. allows our client to sell their entire range of products online and to scale up quickly and agilely without requiring additional human resource and operational drain.

As an A-Z solution, gives Keshet Teamim everything they need to operate their online grocery business – from the UX/UI of the customer-facing website to the backend: POS integration, picking, and fulfillment, all the way to delivery.

The platform enables Keshet Teamim to focus on growing its online business. Self Point does all the heavy-lifting and automates time-consuming manual processes – so all Keshet Teamim’s team needs to do is execute and fulfill customer orders.

Today, Keshet Teamim uses’s customer first commerce solution to provide its customers with a slick online shopping experience.

Thanks to’s innovative Picking App, fulfillment is seamless, cost-effective, and scalable. The Picking App is super intuitive so pickers can start using it with no prior training, and it automatically sends out real-time messages, enabling shoppers to independently choose alternatives (for out-of-stock items) without needing to speak to a customer rep.

In the words of Roi Vanunu, CIO at Keshet Teamim “Every grocery business is a unique enterprise with unique merchandising requirements and operational processes. There is almost always a learning curve, however, with Self Point it was quick and friction-free. (FKA Self Point) worked closely with our client’s team to ensure any issues were quickly ironed out, such as synchronizing our system with our client’s “specials”.

Keshet Teamim’s goal of running a profitable and scalable online retail business is now achievable with our platform. They already have a profitable eCommerce business and saw online sales jump 300% during the corona pandemic. Their online store is already their biggest selling store and has already hit the chain’s annual targets.

Our End-to-End Ecommerce Platform has helped Keshet Teamim increase their customer base by 40% in just 4 weeks after deployment. Today they serve new customers in geographical locations where they don’t have bricks and mortar stores and a business that is future-proof and more resilient than ever.

Keshet Teamim has been in the grocery eCommerce business for more than 10 years: “We believe any chain that does not kill it online, and especially during this current corona period, will either not survive, or will barely survive. eCommerce is the future of grocery retail, our children will not ever go into the supermarket. We estimate 80-90% of grocery shopping will be online in a few years.” Says the CIO, Roi.

To find out how you could become our next success story, contact us