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What is Customer First Commerce?

There is a lot of pressure on grocers because of how much your customer needs and expectations have been changing, especially over the past 12 months. The digital and physical worlds of shopping are fusing together creating the need to meet customers where they are with online, mobile, digital, curbside pickup and delivery. This requires a more enhanced approach to serving your customers and what you need to do to service them the way they want and need. Implementing these upgrades efficiently and effectively are where we know a lot of grocers are struggling and we can help.

Customer First Commerce

Most of you probably have eCommerce going in some way but does it offer the ability for you to maximize your customer engagement through online, mobile, in-store, pickup and delivery? Does it allow you ownership of your customer relationships, brand, and data through all of those customer touch points?

We have a platform built for customer-first commerce!  It enables a customer-oriented shopping experience  with enhancements such as:​

  • Shoppable recipes and how-to videos with a click of a button
  • Shopping – including promotions, substitutions and merchandizing based on their diet type
  • Artificial Intelligence driven upsell opportunities utilizing past shopping habits and items
  • Frictionless shopping making fulfillment easy and profitable

Some of you may be just starting down the path of your digital transformation. Some of you may already be addressing these changing needs with solutions that eat heavily into profit margins.

Whatever your situation, wherever you are with your transformation, we can help you figure out the best path forward based on your current situation and your goals.

We can talk with you at a convenient time about what this means conceptually and to your organization.  You can email us or fill out our contact form to get the conversation started.

Increase your customer loyalty and give them an experience that separates you from your competition.​ We look forward to connecting soon!

Blog > Article

Stor.ai Expands Personalization Capabilities Pushing New Boundaries to Support Grocers

 The launch of the Smart Basket will be the first of many AI-powered personalization tools bringing the in-store experience seamlessly to the home

TEL AVIV, Israel, Feb. 17, 2021 /PRNewswire/ — Stor.ai, the end-to-end digital commerce solution for grocers, today announced the launch of its Smart Basket, in addition to other personalization tools to meet the shifting industry. Harnessing AI to support personalization efforts, the Smart Basket will make online grocery shopping more experiential, seamless and simple.

In a highly competitive eCommerce landscape, grocers understand that customers want the convenience of online shopping with the familiarity of a local grocery store. While last mile solutions were an easy solution initially, the cost in terms of brand loyalty and access to key customer data has become increasingly apparent. Thus, the critical next step in the evolution of online grocery is the development of personalization strategies.

Stor.ai’s AI-powered Smart Basket is a robust tool that guides the purchase journey and is tailored to individual customers. Customers will benefit from intuitive experiences including product promotions, option to repurchase a “one-click” basket, reminders based on previous purchase history and recommendations for alternative or complimentary products. Grocers can also simulate in-store comforts and personal touches, boost their own private label products, all while providing an efficient and seamless shopping experience. The launch of the Smart Basket is one of many products in Stor.ai’s suite of tools designed to provide personalized efficiency for online grocery. Others include personalized home pages, search engines and personalized recommendations for simple product discovery.

Combining the personalization tools with Stor.ai’s flagship POS Integration system and Picker-App, grocers can ensure their inventory is efficiently managed and every order is easily fulfilled. As a result, grocers can have an effective and personal cart-to-door fulfilment process, providing a superior experience for their customers.

“Our personalization tools are helping grocers differentiate themselves from competitors,” said Irit Fridlis Weinstein, VP Strategy and Innovation of Stor.ai. “For most shoppers, digital grocery shopping is all about the convenience it offers. By creating personalized experiences, customers are more engaged with brands and are encouraged to repeat purchases, which is key for grocers to grow and maintain operations. We look forward to continuing to help grocers effectively and innovatively connect with their customers in a digital world.”

“We are thrilled to expand our personalization offerings which further strengthens our position as the market leader in providing retailers with an entire digital ecosystem to help them sell online easily, and scale up their operations’ profitably,” said Mendel Gniwisch, EVP of Business Development at Stor.ai. “With Stor.ai, grocers can customize digital technologies to suit their business needs from our vast ecosystem of tools.”

About Stor.ai

Stor.ai (fka Self Point) is the leading digital transformation partner for retailers and wholesalers of all sizes, providing immersive and enriching experiences across digital touchpoints inside and outside the store. Serving as a change agent for the industry, the stor.ai technology suite supports food retailers’ transition to online, integrating fulfilment methods and point of sale and retail catalogues into a mobile-first, custom-branded eCommerce experience within days. stor.ai’s digital commerce engine combined with Artificial Intelligence, omnichannel marketing tools and delivery logistics software, elevates customer experience and loyalty and results in increased sales and profit. Founded in 2014, stor.ai has a growing client and partner base including Unilever, Toshiba, Microsoft and more.

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