Grocery Personalization: How to Use Recipes and Shopping Lists to Increase Sales

Grocery shoppers demand convenience and personalization. What is your grocery store doing to appeal to customers? If you’re relying on in-store promotions and commercials to attract crowds, you’re missing an opportunity to capture online shoppers. 

Since the pandemic, more people are open to online grocery shopping. This is driving grocers to use digital marketing to connect with prospective and current customers. One survey shows this was growing in popularity (even before the pandemic):



Not only does personalization keep your grocery store top of mind—it builds customer loyalty and retention. So if you’re not already using email to promote online and in-store products, then now’s a great time to start. 

Here are two strategies you can use to increase sales today. 

Recommending products with personalized shopping lists

Customers arrive at your grocery store to purchase a product. As they browse through the aisles, they find other items they need and add them to their cart. Before they know it, they have a cart full of products at checkout.  

Grocers understand the human psychology around this and even design store layouts to increase average basket value. But how do you achieve the same with e-commerce customers? One option is to use custom lists.

This takes product recommendations to the next level by creating a list of items the customer favors. Or that applies to past behaviors and customer preferences. Personalized shopping lists do two things:

  1. Make the shopping experiences easier and faster for customers
  2. Build trust and loyalty with your store

The question now is: How do you create a personalized grocery list for customers? With tools like, it’s easy to do. 

In our grocer e-commerce software, grocers can develop special rules for “Smart Lists”. For example, the brands that appear on a customer’s grocery shopping list:


Inspire meal planning with recipe ideas

Consumer shopping habits aren’t the only thing that changed since the pandemic. People are also cooking more than eating out. To help your customers keep home dishes fun and delicious, you can offer recipe ideas. 

How does it work? allows you to create recipes for specific products. So when customers view an item, they can see recipes with a list of ingredients they can add to their cart.

It’s convenient for customers and boosts sales for grocers—a win-win. 


Increase customer loyalty with personalized experiences

Personalization isn’t a nice-to-have, it’s a must-have, especially among retailers. According to McKinsey, 71% of consumers expect personalization. 

That’s a lot of your customers asking for personalized recipes, shopping lists, and promotions. Ready to give them what they want? 

Then you need the right tools to make this work. is a grocery e-commerce platform retailers use to create an online presence. It builds online stores and empowers grocers to connect with customers using email marketing and personalization. 

If you’d like to see it in action, then schedule a demo with us today.