Aggregate first-party data from every digital interaction to each transaction online or in store. Create a holistic customer view and understanding of the complete shopper journey.
Unified Data Platform
Understand the Shopper Journey
Our digital experience platform is powered by an aggregated data warehouse that brings all your individual customer data together– loyalty, digital, promotional and transactional activity, We track every action from impression to transaction and maintain a minimum of two years of data on each customer, giving you a complete view of customer activity over time and along the entire shopper journey. That’s our UDP.
Track, Manage & Analyze
Workbench, our back–end admin console, gives you access to robust analytics, targeting and reporting capabilities. Dive into the data with analytic tools to segment customers, create targeted lists, understand category and channel penetration, or go deeper doing your own exploratory data analyses to answer key business questions.