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Grocery Personalization: How to Use Recipes and Shopping Lists to Increase Sales

Grocery shoppers demand convenience and personalization. What is your grocery store doing to appeal to customers? If you’re relying on in-store promotions and commercials to attract crowds, you’re missing an opportunity to capture online shoppers.  Since the pandemic, more people are open to online grocery shopping. This is driving grocers to use digital marketing to…

Ethnic woman grocery shopping

Diversity in Grocery: 4 Trends to Watch for (and How to Get Ahead)

Diversity, inclusivity, and equity. These aren’t buzzwords. Nor are they topics of discussion reserved for certain months—or worse, when something negative happens to marginalized groups.  It’s a daily reality for millions of people and should be treated as such by the companies that sell to and employ them.  This includes the heart of every community—grocery…

Grocery store accommodating disabled customers

5 Ways E-Commerce Grocers Can Personalize the Customer Experience in 2022

Consumers demand personalization. But it’s becoming tougher to offer this experience with new laws and regulations prohibiting companies from collecting much-needed customer data.  You have the California Consumer Privacy Act, GDPR, and let’s not forget the iOS 14 update. These are a few of the many roadblocks standing between retailers and customer personalization efforts—but there’s…

3 Challenges Grocers Face with Q-Commerce (and How to Overcome Them)

Customer behaviors are transforming. The pandemic accelerated e-commerce purchases—but it hasn’t wiped out the desire to shop in-store. This brought forth a “new norm” for hybridized shopping. Grocers scrambled to adapt to customer expectations—first, it was curbside pickup. Then it transitioned to home deliveries. Now, there’s quick commerce, or Q-commerce, which is amplifying grocery delivery…